Reel’s PDP

Working at an early-stage startup involves wearing a lot of hats. While working at Reel, I was in charge of bringing UI/UX design solutions to the table. For this particular project, I was tasked with optimizing/designing a page where users could easily start a savings strategy for their selected product.

Some of the elements to include were:

• A nudge bar.

• Promo code field.

• Estimated tax radio button.

• Date selection.

• Transaction frequency selection.

Wireframes

After meeting with the Product team and defining the features, I did some research and worked on some mobile design proposals.

Sketch App

Having landed on a mobile wireframe flow, I was responsible for bringing the designs to life on Sketch. After several rounds of revisions, once the final flow was approved, I was then tasked to work on a desktop version for the web app.

Final mobile prototype.

Production

After the final designs were approved by the Product & Engineering team, I was cleared to upload the Sketch files to Zeplin for the developers to start working. My job didn’t end there though. I served as a resource for any design questions, and I tested the page several times to make sure everything looked and worked perfectly before launch.