Give Savings a Chance
For this 2022 Reel’s New Year campaign, I was responsible for creating a strong Marketing concept around savings. “Give Savings a Chance” was born out of nostalgia. While growing up, savings was the only way I knew one could purchase what one wanted. I believed that by using a credit card, one was robbing their future self… which in a way it’s true. I wanted to bring my audience closer to their aspirations by proposing savings as their means to their goals.
The selected design was then repurposed as website banners, email campaigns, ads, and social content.
Concept Design
Other Proposals (Not Selected)
