Gifting You Time

For this holiday campaign, I was responsible for art directing the shoot and using the assets to create website banners, social content, and email campaigns. The goal was to encourage users to start saving up for their holiday gifts with time in advance, so they could “be present” and enjoy the festivities stress-free. By the way, I should add that I debuted as a hand model(!) which is harder than it looks.

For this campaign, we also did some Influencer Marketing. I designed a video presentation box which was later produced and sent to mid-tier influencers to create brand awareness. The box included a hand-written note, a personalized Christmas tree ornament, and a video of Reel’s CEO introducing the service.