Shopping Cart Confessions
As a Graphic Designer and Art Director at Reel, a fintech early-stage startup, I was in charge of creating the visual concept of this Experiential Guerilla Marketing campaign, which aim was to engage with a young millennial and fashion-loving audience and create brand awareness. Anyone was welcome to share their #ShoppingCartConfessions by stepping into a striking shopping cart at Third Promenade in Santa Monica and Abbot Kinney in Venice. A giveaway was also held on the brand’s Instagram page directing followers to a landing page I created.
Landing Page
