I can confidently say this was one of the most challenging yet rewarding projects I worked on while at NOWad. Abel Cornejo, a Mexican financial expert and entrepreneur, was looking to rebrand himself, so I was put in charge of designing the logo and building the brand guidelines. He liked it so much that he asked me to redesign his website and create branded content for his social channels!

 

Brand Guidelines

 

Social Media Content

 

Web Design Mocks

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Lacoste Mexico